#2. Brand research

mixsoon

mixsoon is a Korean skincare brand established in 2020, dedicated to minimalist beauty with natural ingredients and pure formulations.

The brand utilizes low-temperature high-frequency extraction and fermentation technology to maximize the efficacy of its ingredients, offering safe and effective skincare solutions. Its flagship products, such as Bean Essence and Centella Essence, are widely loved for their deep hydration and soothing properties.

mixsoon develops its products through in-house research and collaborates with trusted manufacturing partners to ensure quality. Committed to clean beauty and vegan principles, the brand emphasizes sustainability and ethical values. Today, Mixsoon is a rising K-beauty brand, gaining recognition in markets across Asia and Europe.

Brand story

The name mixsoon combines "Mix" and "Soon" (meaning "pure" in Korean), reflecting the brand's commitment to using only the essential natural ingredients needed for effective skincare. mixsoon’s philosophy is centered on the value of "keeping it pure with only what’s necessary." By focusing on the essentials, mixsoon avoids unnecessary chemicals and complex formulas, offering simple yet highly effective skincare solutions. This approach respects the purity of nature and the natural health of the skin, aiming to achieve maximum results with minimal ingredients through the principle of minimalism.

mixsoon also upholds the principles of clean beauty by eliminating animal testing and utilizing eco-friendly packaging that prioritizes environmental sustainability. Through innovative extraction techniques and fermentation processes, the brand preserves the efficacy of natural ingredients, enhances absorption, and develops products with sustainability at the forefront.

Beyond selling products, mixsoon is dedicated to creating social value. The brand actively supports community initiatives, such as programs for autistic artists, emphasizing the importance of social responsibility and collaboration.

Built on this philosophy, mixsoon provides skincare that is simple, trustworthy, and effective, growing into a globally loved brand recognized for its integrity and innovation.

Nature has always offered what we truly need, yet blinded by desire, have we overlooked the essentials?

Core Actives

1.

Nature-Inspired Ingredients

mixsoon’s technologies are deeply rooted in the purity of nature, utilizing high-quality raw materials such as centella asiatica from Jeju’s Udo Island, barley, green tea, and adlay. These sustainable practices not only enhance the efficacy of the products but also prioritize skin safety and environmental responsibility.

2.

Low-Temperature High-Frequency Extraction

This proprietary extraction method preserves the active properties of natural ingredients without any loss, ensuring their purest form is delivered to the skin.

How It Works

Ingredients are processed at a low temperature using high-frequency technology. This avoids the degradation of active components that can occur with traditional high-temperature extraction.

Key Benefits

  • Minimized Nutrient Loss: Retains the natural potency of ingredients by protecting them from heat damage.

  • Gentle on Skin: Maintains the purity of natural ingredients, making it suitable even for sensitive skin.

  • Enhanced Efficacy: High-frequency processing activates components for deeper, more effective absorption.

Example of Results

Centella asiatica extract, processed with this method, provides powerful calming and anti-inflammatory effects, offering immediate relief for dry or sensitive skin.

Fermentation
Technology

mixsoon’s fermentation process refines plant-based ingredients to enhance their absorption and boost their benefits.

How It Works:
Plant extracts are fermented using beneficial microorganisms, breaking down ingredient particles for better skin penetration. This process also generates natural enzymes and active compounds.

Key Benefits:

  • Improved Absorption: Fermentation reduces particle size, allowing ingredients to penetrate deeper into the skin.

  • Skin Barrier Support: Fermentation creates natural moisturizers and antioxidants, strengthening the skin’s protective barrier.

  • Gentle Exfoliation: Natural AHA produced during fermentation smooths the skin by softly removing dead cells.

Example of Results:
Fermented soy provides deep hydration while reinforcing the skin barrier for long-lasting moisture and elasticity.

3.

The Benefits for Your Skin

Restored Skin Health

Harnessing the power of nature to calm, regenerate, and nourish damaged skin.

Exceptional Absorption

Advanced extraction and fermentation deliver potent ingredients deep into the skin.

Safe for Sensitive Skin

Pure, natural components minimize irritation and suit all skin types.

Long-Lasting Hydration

Deeply moisturizing ingredients ensure skin stays supple throughout the day.

Improved Texture and Radiance

Gentle AHAs smooth skin texture and brighten the complexion.

Brand Direction

Approach

Commitment to Clean Beauty and Sustainability

mixsoon targets consumers by emphasizing clean beauty and minimalist skincare.

The brand highlights its use of natural, essential ingredients and eco-friendly practices, appealing to those who value ethical and sustainable consumption. Through social media, mixsoon shares its philosophy, product stories, and customer testimonials to build trust and engagement. Globally, it tailors marketing strategies to regional audiences, expanding its presence in markets like the U.S. and Europe. By offering personalized solutions for various skin concerns, mixsoon ensures customer satisfaction and loyalty, making its mark as a trusted name in K-beauty.

Future

Pioneering Clean Beauty
in the Global Skincare Market

mixsoon is focused on becoming a leading global skincare brand with plans to expand its market presence and achieve significant growth. The company is leveraging partnerships like EcoMarketing's investment to boost business. With a strong emphasis on pure, natural ingredients, mixsoon differentiates itself through innovative product strategies and collaborations, including selecting global K-pop group X:IN as its brand ambassadors. Expanding into international markets, such as France’s Lafayette and the U.S. Costco stores, mixsoon aims to enhance its global footprint while staying true to its clean beauty philosophy and sustainable practices.

Brand Research

Brand Research

Company Profile

Mixsoon is a skincare brand operated by Parket Co Ltd, established in 2020.

Headquarters: Gangnam-gu, Seoul, South Korea

CEO: Hwang Joo-eop

Key Achievements

October 2023: EcoMarketing acquired a 24% stake in Parket Co., Ltd., mixsoon's parent company, to support its growth and business expansion.

October 2024: Entered the North American market by launching the flagship product, Bean Essence, in over 200 Costco stores across the United States.

November 2024: Participated in the Hong Kong Cosmoprof, Asia's largest beauty exhibition, to strengthen its global presence.

Research & Development (R&D)

Low-Temperature High-Frequency Extraction: This method extracts active ingredients at low temperatures using high-frequency technology, preserving their purity and minimizing skin irritation.

Fermentation Technology: By fermenting plant-based ingredients, mixsoon reduces particle size, enhances absorption, and maximizes the effectiveness of its products.

mixsoon develops safe and effective skincare solutions, aligning with its commitment to clean beauty and vegan-friendly practices. These R&D efforts are key to mixsoon's position as a leader in K-beauty innovation.

Original Design Manufacturing (ODM)

mixsoon adopts a proprietary approach to ingredient extraction and production, setting itself apart from the conventional ODM (Original Design Manufacturing) model. Unlike many cosmetic companies that entrust their formulations to ODM manufacturers, mixsoon takes full control of its product development process.

A Minimalist Approach to Skincare with Purpose and Purity.

Exploring mixsoon as a brand left a lasting impression on me, particularly their philosophy of "keeping it pure with only what’s necessary." This isn’t just a catchy tagline but a core value deeply rooted in their identity. In today’s skincare market, where flashy ingredients and over-the-top claims dominate, mixsoon stands apart by focusing on the essentials. Their minimalist approach—delivering maximum results with minimal ingredients—feels like a breath of fresh air in an otherwise cluttered space.

What resonated most was their innovative low-temperature high-frequency extraction and fermentation technology. These aren’t just trendy buzzwords but genuine efforts to preserve the purity and effectiveness of natural ingredients. For someone like me, with skin sensitive to chemical additives, this approach feels both refreshing and reassuring. Products like their fermented Bean Essence or Centella Essence aren’t just skincare—they feel like companions in the journey to restore the skin’s natural health.

What sets mixsoon apart even further is their commitment to values beyond skincare. Their support for programs like those aiding autistic artists and their use of sustainable, eco-friendly packaging reflect a brand that’s not only mindful of its consumers but also of its community and planet. It’s rare to see such consistency in practice and philosophy, and it makes their efforts feel authentic rather than performative.

Ultimately, mixsoon is not just about selling products—it’s about forming a genuine connection with its audience. Their quiet confidence and clear message speak louder than flashy marketing ever could. mixsoon feels like a brand poised not just to ride the wave of trends but to create something lasting. I look forward to seeing them continue to share their philosophy and earn the trust of more consumers around the world.

Peace. E
by Postdawn crew

mixsoon
Signature Products


mixsoon products are minimalist skincare solutions, crafted with natural ingredients and innovative technology to deliver only what the skin truly needs.

  • mixsoon Bean Essence is a gentle essence, best for exfoliating and hydrating textured skin with zero skin irritation.

  • The mixsoon Soondy Centella Asiatica Essence (100ml) is a pure essence made with 100% Centella Asiatica extract sourced from Jeju Island, South Korea.

  • The mixsoon Bean Cleansing Oil is a lightweight oil that effectively removes makeup and impurities while hydrating and nourishing the skin.

  • The mixsoon Bifida Toner is a high-concentration toner designed to strengthen the skin barrier and support the recovery of damaged skin.

Key Questions

  • Yes, mixsoon products are designed to be gentle and safe for all skin types, including sensitive skin, using natural ingredients and innovative technologies like low-temperature extraction and fermentation.

  • Absolutely. mixsoon is committed to clean beauty, ensuring all products are cruelty-free, vegan-friendly, and created with sustainable, eco-conscious practice.

  • mixsoon’s standout products include the Bean Essence for hydration and elasticity

  • Yes, all mixsoon products undergo rigorous safety and dermatological testing to ensure they are gentle and effective for all skin types.

  • Absolutely. mixsoon’s products are formulated to be versatile and work well as part of any skincare routine, whether used alone or with products from other brands.

mixsoon

mixsoon