#1. Brand research
Biodance
Biodance is a skincare brand launched in 2021, with a name derived from the phrase “Balance In Our Guidance.” As the name suggests, the brand is committed to promoting the natural balance and radiant glow inherent to the skin. Operated by Beauty Selection Co., Ltd., Biodance focuses on delivering scientifically proven and results-driven skincare products. Starting from Korea, the brand has quickly expanded its presence worldwide, embodying the essence of K-beauty innovation.
Brand story
Biodance is a rapidly growing K-beauty brand that blends its philosophy of pursuing the intrinsic beauty of the skin with cutting-edge technology.
Rooted in the belief that "the most beautiful glow begins with the skin’s true essence," Biodance focuses on creating products that restore the skin’s natural health and radiance. Instead of relying on temporary makeup effects or flashy packaging, the brand is dedicated to enhancing the skin’s innate balance and natural glow through scientifically driven, effective skincare solutions.
Biodance delivers high-performance skincare powered by proprietary technology!
Core Actives
243 Dalton
Ultra-Low Molecular Collagen
Key Features:
This advanced collagen is significantly smaller than conventional collagen, with a molecular weight of just 243 daltons.
It penetrates deep into the skin to reach the dermis layer, delivering its full potential.
Benefits:
Exceptional hydration, elasticity enhancement, and wrinkle reduction.
Provides noticeable skin softness and firmness after use, resulting in high consumer satisfaction.
Competitive Edge:
Superior absorption compared to regular collagen products, offering a distinct advantage in differentiating itself from competitors.
Mineragen Complex
Composition:
A powerful combination of collagen and essential minerals to fortify the skin barrier and maintain overall skin health.
Benefits:
Reduces pore size, improves skin texture, and enhances the skin’s natural glow.
Contributes to skin regeneration and protection, delivering dual benefits.
Competitive Edge:
Goes beyond basic collagen products by combining collagen with minerals for enhanced skin repair and defense.
Hydrogel Technology
Applied Products:
Featured in Biodance’s signature Collagen Real Deep Mask.
Technical Features:
A water-soluble hydrogel formula effectively delivers highly concentrated ampoules deep into the skin.
The hydrogel visibly transitions from opaque to transparent during use, creating an engaging visual experience.
Consumer Appeal:
Offers both trust and enjoyment during use, making it a standout choice for consumers.
Its unique experience and visible efficacy make it a powerful tool for viral marketing.
Brand Direction
Brand Mission
Commitment to Clean Beauty and Sustainability
Biodance goes beyond beauty, embracing a clean beauty philosophy that prioritizes both consumers and the environment.
The brand strictly excludes harmful ingredients, using only safe and effective formulations to ensure products are suitable for all skin types. With eco-friendly packaging and sustainable vegan ingredients, Biodance stands as a brand committed to protecting the planet while delivering exceptional skincare solutions.
Target Approach
Authentic Consumer Experience
Biodance goes beyond simply selling products—it’s about creating opportunities for consumers to experience meaningful, positive changes firsthand. The signature Collagen Real Deep Mask delivers a unique user experience by visibly transforming during use, allowing consumers to see and feel the improvement in their skin, offering both trust and satisfaction.
Brand Research
Brand Research
Company Profile
Biodance is a skincare brand operated by Beauty Selection Inc, established in 2021.
8F, I-Tower, 465 Bongeunsa-ro, Gangnam-gu, Seoul, South Korea
Key Products is Collagen Real Deep Mask, Hydro Ceranol Ampoule, Skin Glow Essence Cream etc.
Key Achievements
Achieved over 300% revenue growth in 2023 compared to the previous year.
Ranked #2 globally in the Amazon face mask category. (Source: MT NEWS)
Experienced 300% quarterly revenue growth in the North American market.
Research & Development (R&D)
Developing products using premium ingredients such as low-molecular collagen, hyaluronic acid, and panthenol.
Continuously enhancing product performance through ongoing research and innovation.
Original Design Manufacturing (ODM)
Zenic, established in 2001, is a leading manufacturer specializing in hydrogel masks and basic cosmetics. As the first company in Korea to develop water-soluble hydrogel masks, Zenic leverages its advanced technology to mass-produce Biodance’s products, significantly contributing to the brand’s revenue growth.
The Growth
of Biodense
In the beauty industry, it typically takes 2-3 months to launch a new product, with 5-10 rounds of sampling. In contrast, BioDense spends 10 months to a year on new product development, conducting over 80 tests as a standard. This meticulous process has earned the trust of consumers through uncompromising quality.
Thorough Product Development
BioDense effectively communicates the value of its products by collaborating with influencers. Going beyond simple group buying, the brand directly manages everything from product planning to distribution, ensuring quality and enhancing customer satisfaction.
Influencer Commerce Integration
By actively entering global e-commerce platforms like Amazon and Shopee, BioDense has significantly expanded its reach to international consumers. Notably, within just three months of launching on Shopee's Taiwan platform, the brand ranked 5th in the skincare category during the 12.12 Mega Campaign. In Singapore, it achieved 1st place in the "Facial Mask Moisturizing" category, marking a successful foray into overseas markets.
Expansion into Global Markets
The flagship product, "Collagen Real Deep Mask," features a distinctive transformation from an opaque white to a transparent finish after use, providing a fresh and memorable experience for consumers. This unique attribute has made the product highly favorable for viral marketing efforts.
Unique Product Experience
Biodense strikes a perfect balance among its three core pillars: technological innovation, strategic marketing, and sustainability. The brand’s visually distinct product features, combined with aggressive influencer marketing, serve as powerful tools to maximize consumer trust.
Through these efforts, BioDense has achieved significant global expansion, with its products garnering high repurchase rates and driving consistent sales growth both domestically and internationally. This ongoing success underscores the brand’s ability to meet the evolving needs of the global beauty market.
by Postdawn
Biodance
Signature Products
The success of Biodance’s products lies in their combination of scientific efficacy and tangible user experiences. Additionally, the brand’s commitment to clean beauty and visually engaging technologies captivates consumers, enhancing both trust and recognition in the market.
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A hydrogel mask packed with 34g of collagen ampoule, turning transparent during use to visually confirm absorption.
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Targets enlarged pores and boosts elasticity, perfect for a smooth, makeup-ready finish.
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A concentrated formula with ceramides, hyaluronic acid, and panthenol to soothe and strengthen skin.
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A hydrating cream that combats dryness and enhances natural radiance.
Key Questions
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Biodance products are designed to be suitable for all skin types, including sensitive skin. They are formulated without harmful ingredients and use EWG Green Grade ingredients. For specific skin concerns, we recommend:
Dry skin: Skin Glow Essence Cream
Sensitive skin: Hydro Ceranol Ampoule
Elasticity care: Collagen Real Deep Mask
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Yes, Biodance products are made with safe ingredients suitable for pregnant women. However, if you have specific allergies, we recommend consulting with your doctor before use.
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Please check below for how to use.
Cleanse your face and tone your skin.
Apply the mask evenly, ensuring it adheres well to your skin.
Leave on for 20–30 minutes, then remove the mask.
Gently pat in any remaining essence.
Feature: The mask turns transparent during use, visually confirming absorption.
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Collagen Real Deep Mask: Store in a cool, dry place away from direct sunlight.
Hydro Ceranol Ampoule and creams: Keep tightly sealed at room temperature after use.
During summer, refrigerating the products can enhance the cooling sensation.
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No, Biodance does not conduct animal testing. All products are cruelty-free and made with vegan-friendly ingredients.