• Color your cheeks, dream your glow.

    Meet the Fwee Lip & Cheek Blurry Pudding for just

  • The JUNGSAEMMOOL Cushion is Finally Here at Postdawn!

    Now at Postdawn — at a price you'll love.

  • Our Pick? ENTROPY.

    The perfect blend of portability, power, and style

  • No shade? No problem!

    With TOCOBO sunscreen, Sunbathe anywhere!

    TOCOBO Cotton Soft Sun Stick SPF50+ PA++++ $15.25
    TOCOBO Vita Tone Up Sun Cream SPF50+ PA++++ 50 ml $17.10

  • CLIO’s Best-Selling Eyeliner Loved for a reason. Sharp lines that stay all day.

    CLIO Superproof Pen Liner Kill 01 Black

  • Get 40% Off COSRX at Postdawn – Limited Time Only!

    COSRX Advanced Snail 96 Mucin Power Essence 100ml | $22.85 ← $25.00

    COSRX Advanced Snail 92 All in one Cream 100ml | $14.99 ← $26.00

  • Time to Strengthen Those Lashes — with Kiera’s Eyelash Serum.

    Get 20% Off Kiera Blooming Professional Eyelash Serum

  • Say hello to Alternative Stereo & goodbye to dry lips.

    Alternative Stereo Lip Potion Aqua Glow
    🎁 $20.50← was $24.00

Best Skincare


1st

Torriden

2nd

BIODANCE

Dive In Hyaluronic Acid Mask Set (Pack of 10)

$28.55

Bio-Collagen Real Deep Mask Sheet 4P

$17.00

3rd

mixsoon

4th

MEDIHEAL

Goodal

ROUND LAB

Green Tangerine Vita C Dark Spot Care Serum

$31.40

1025 Dokdo Toner 200ml

$14.49

d'Alba

medicube

White Truffle First Spray Serum, 100ml

$25.00

Age-R Booster Pro

$174.99

Madecassoside Blemish Pad

Bean Essence 50ml

$24.90

$21.41

Best Skincare

with

Postdawn

Best Skincare with Postdawn

More Skincare

Best Makeup


1st

CLIO

2nd

fwee

Waterproof Pencil Liner 2 Brown

$10.99

Lip & Cheek Blurry Pudding ND04 My

$18.56

3rd

UNLEASHIA

4th

fwee

Glitterpedia Eye Shadow Palette No2

$18.49

Lip & Cheek Blurry Pudding Pot + Key Ring

$14.50

dasique

CLIO

Shadow Palette #15 Beige Knit

$20.70

Superproof Pen Liner Kill 01 Black

$18.00

Peripera

ENTROPY

Ink Mood Glowy Tint 02 CORAL INFLUENCER

$7.25

Charm Tint Blurry Line G2 Coral Gem

$19.99

Best Makeup

with

Postdawn

Best Makeup with Postdawn

More Makeup

Must-Have Sunscreens


d’Alba

d’Alba

Waterfull+ Mild Broad Spectrum SPF 50+

$16.99

Waterfull+ Essence Broad Spectrum SPF50+

$18.99

d’Alba

Torriden

Waterfull+ Tone-Up Broad Spectrum SPF 50+

$19.99

Dive In Watery Moisture Suncream SPF 50+

$23.93

ROUND LAB

innisfree

Birch Juice Moisturizing Sunscreen SPF 50+

$17.99

Intensive Long-Lasting EX SPF 50+

$14.49

TOCOBO

TOCOBO

Vita Tone Up Sunscreen SPF50+

$19.99

Cotton Soft Sun Stick SPF50+

$15.25

New Arrivals


ENTROPY

Peripera

Peripera

JUNGSAEMMOOL

Ink Mood Glowy Tint 02 Coral Influencer

$7.25

Essential Skin Nuder Cushion 08 Medium Deep

$35.99

TOCOBO

TOCOBO

Cotton Soft Sun Stick SPF50+ PA++++

$15.25

Vita Tone Up Sun Cream SPF50+ PA++++

$19.99

Muzigae
Mansion

KAINE

Icy Glow 02 Untold

$16.00

Glow Melting Lip Balm 02 Rosy Plum

$13.99

ROUND LAB

BANILA CO

numbuzin

numbuzin

No.1 Serum

$27.10

No.3 Toner

$20.05

Ink The Velvet 02 Celeb Deep Rose

ENTROPY X 51PERCENT LIP SERUM

$18

$9.99

Clean it Zero Calming Cleansing Balm

Birch Juice Moisturizing Pad

$19.60

$19.99

Alternative
Stereo

FLASKIN

Soybean Bouncy Protein Essence 80ml

Lip Potion Aqua Glow 01 LEMON BALM

$20.50

$28.00

New Arrival:

Alternative Stereo

Instant hydration. Velvety texture.
Your new lip obsession is here.

Feature brands


Our Best Pick :

d'Alba

Piedmont

d’Alba White Truffle First Spray Serum delivers instant hydration and luminous glow anytime, anywhere!

Postdawn’s Pick


Laneige

COSRX

MEDIHEAL

mixsoon

Madeccassoside Essential Mask 10 Sheets

$18.90

Bean Toner Pad

$18.99

Cica Shaving Gel 250ml

$15.99

Urea Soft Velvet Handcream

$14.30

KAINE

VT

Kombu Hydrating Daily Cleanser 155g

$13.99

Reedle Cica Shot 300 Essence 50ml

$32.05

FREEUP

FREEUP

Brightly Smile Vita Toner Pad 80pads

$27.99

Freeup Fine Play Cleansing Pad 70pads

$27.99

Torriden

KIERA

Dive In Hyaluronic Acid Skin Booster 200ml

$17.40

Blooming Professional Eyelash Serum

$21.55

SKINFOOD

ALLIONE

Advanced Snail 96 Mucin Power Essence 100ML

Water Sleeping Mask 70ml

$31.99

$22.85

Lazy Society

KIERA

All Day Essential Lip Balm 02 Casual Nude

Carrot Carotene Calming Water Pad 60ea

$15.99

$11.50

Spotlight Brand


Allione is a premium skincare brand focused on restoring skin’s natural strength.

Age-R Booster Pro

The Medicube Age-R Booster Pro is a 6-in-1 real glass glow device that aims to help users achieve their glass skin goals through innovative technology.

Mixsoon is a minimalist K-beauty brand focused on pure, natural ingredients and simple yet effective skincare for healthy, balanced skin.

The Glow Check


The Story of K-Beauty brands


Biodance is a skincare brand launched in 2021, with a name derived from the phrase “Balance In Our Guidance.

mixsoon embraces the philosophy of delivering minimalist skincare through natural ingredients and innovative technologies, offering a pure and effective solution for modern skin needs.

COSRX is a consumer-centric, science-backed skincare brand that prioritizes efficacy over fleeting beauty trends.

Introduce the Postdawn


Postdawn is a dedicated e-commerce platform designed to introduce and share the most promising brands and products from Korea’s dynamic beauty market with the global audience.